Terms and Conditions

1. About Us

SEO Audit Services is a trade name operating out of New York, NY, United States. We provide premium technical SEO diagnostic services, including in-depth technical audits, Core Web Vitals analysis, AI search visibility assessments (AI Overviews / ChatGPT / Perplexity citability), and prioritized remediation roadmaps.

For all questions regarding these Terms, contact: mike@leadconciergenyc.com

2. Eligibility

You must be at least 18 years old and have the legal authority to enter into a binding contract on behalf of yourself or the organization you represent. By engaging our Services, you represent and warrant that you meet these requirements and that the information you provide is accurate and complete.

3. Description of Services

3.1 Free Mini-Audit

We offer a complimentary 5-page mini-audit delivered within 48 hours of domain submission. The mini-audit is a limited-scope diagnostic preview, provided “as is,” with no commitment on either side.

3.2 Full Technical SEO Audit

Our standard engagement is an in-depth technical audit covering 200+ checkpoints across crawlability, site architecture, page speed, on-page metadata, redirects, duplicate content, AI search visibility, and a prioritized action plan. Standard turnaround is seven (7) days from kickoff. Sites larger than 100,000 URLs may require additional time, which we will communicate during kickoff.

3.3 Deliverables

A full audit includes (a) a written prioritized report, (b) a 60-minute walkthrough call, and (c) implementation guidance for your development team. Specific deliverables may be adjusted by mutual written agreement.

3.4 No Guarantee of Rankings or Results

Search engine algorithms, AI surfaces, and competitive conditions are outside our control. We do not guarantee specific rankings, traffic volumes, AI citations, conversion rates, or revenue outcomes. We commit to professional, diligent execution of the audit methodology described on the Site.

4. Client Responsibilities

To enable us to deliver the Services, you agree to:

1. Provide timely, accurate, and complete access to your website, Google Search Console, Google Analytics, hosting platform, content management system, and any other relevant third-party tools we reasonably request;
2. Authorize us to perform automated crawls of your website using industry-standard tools, including but not limited to Screaming Frog, Ahrefs, SEMrush, and Sistrix;
3. Confirm that you have the legal right to grant the access described above and to share any data you provide with us;
4. Designate a primary point of contact responsible for kickoff, questions, and walkthrough scheduling;
5. Implement, or arrange to implement, the recommendations in our report at your own discretion and risk.

Delays caused by your failure to provide access or information may extend the delivery timeline, and we will not be responsible for such delays.

5. Fees, Payment, and Refunds

5.1 Pricing

Full technical audits start at $2,500 USD. Final pricing is confirmed in writing before work begins, based on site size, complexity, and scope.

5.2 Payment Terms

Unless otherwise agreed in writing, payment is due in full prior to kickoff. Payment is made via the invoicing or payment-processing method specified at the time of engagement. You are responsible for any applicable taxes.

5.3 Retainer Credit

If, within sixty (60) days of audit delivery, you engage SEO Audit Services for ongoing retainer work, the fee paid for your audit will be credited toward the first sixty (60) days of that retainer. This credit is non-transferable, non-cash, and is forfeited if not used within the 60-day window.

5.4 Refunds

Refunds are handled on a case-by-case, discretionary basis. If you wish to cancel an audit, contact us at mike@leadconciergenyc.com as early as possible. We will consider factors such as how much work has been performed, third-party costs already incurred, and the circumstances of the request. Our decision on refunds is final.

5.5 Late Payment

Invoices unpaid after thirty (30) days may be subject to a late fee of 1.5% per month (or the maximum permitted by law, whichever is lower), and we may suspend or terminate Services until paid.

6. Intellectual Property

6.1 Our IP

All proprietary methodologies, checklists, scoring frameworks, templates, software, and the Site itself remain the exclusive property of SEO Audit Services. Nothing in these Terms transfers ownership of our underlying intellectual property.

6.2 Your Deliverables

Upon full payment, you receive a perpetual, non-exclusive, non-transferable, royalty-free license to use the final audit report and accompanying deliverables internally within your organization for the purpose of improving your website. You may not resell, white-label, publicly republish, or distribute the deliverables as a standalone product without our prior written consent.

6.3 Your Content

You retain all rights in the data, materials, login credentials, and content you provide to us. You grant us a limited license to use that content solely to perform the Services.

6.4 Anonymized Benchmarks

We may use anonymized, aggregated insights derived from our audits (with no identifying information) for benchmarking, research, and marketing purposes.

7. Confidentiality (Mutual)

7.1 Definition

“Confidential Information” means any non-public business, technical, financial, marketing, analytics, or strategic information disclosed by one party (“Disclosing Party”) to the other (“Receiving Party”) in connection with the Services, whether oral, written, or electronic, and including the contents of the audit report and any access credentials.

7.2 Obligations

Each party agrees to (a) use Confidential Information only for the purpose of performing or receiving the Services; (b) protect it using at least the same degree of care it uses to protect its own confidential information, and no less than a reasonable standard of care; and (c) not disclose it to any third party except to employees, contractors, or advisors who have a need to know and are bound by confidentiality obligations no less protective than these.

7.3 Exclusions

Confidential Information does not include information that (a) is or becomes publicly available without breach; (b) was lawfully known prior to disclosure; (c) is independently developed without use of the Confidential Information; or (d) is rightfully received from a third party without a duty of confidentiality.

7.4 Compelled Disclosure

If the Receiving Party is legally compelled to disclose Confidential Information, it will, to the extent legally permitted, give prompt written notice so the Disclosing Party may seek a protective order.

7.5 Survival

The obligations in this Section 7 survive termination of these Terms for a period of three (3) years, except trade secrets, which remain protected for as long as they qualify as such under applicable law.

8. Prohibited Uses

You agree not to:

1. Use the Site or Services for any unlawful, fraudulent, or abusive purpose;
2. Submit a domain you do not own or are not authorized to audit;
3. Reverse-engineer, decompile, or attempt to extract our proprietary methodology;
4. Use the deliverables to compete directly with SEO Audit Services as a substitute audit product;
5. Upload or transmit viruses, malicious code, or any content that violates third-party rights;
6. Interfere with the security or operation of the Site.

9. Third-Party Tools and Services

In performing the Services, we may use third-party tools and platforms, including but not limited to Screaming Frog, Ahrefs, SEMrush, Sistrix, and Google Search Console / Google Analytics (accessed under credentials you provide). We are not responsible for the availability, accuracy, or terms of those third-party services, and your use of any data, links, or outputs derived from them is at your own risk. Where applicable, your use of those tools may also be governed by their respective terms.

10. Disclaimers

10.1 As-Is Basis

THE SITE AND SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR UNINTERRUPTED OPERATION.

10.2 No SEO Guarantee

We do not warrant that any specific ranking, traffic, AI citation, or revenue outcome will result from our Services. Search engines and AI platforms operate under proprietary algorithms that change frequently and without notice.

10.3 Statistics and Benchmarks

Industry data, third-party studies, and benchmarks referenced on the Site or in our deliverables (e.g., Backlinko, Ahrefs, SISTRIX, Forrester, web.dev) are provided for illustrative context only and do not constitute a forecast for your business.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

1. IN NO EVENT WILL SEO AUDIT SERVICES, ITS OWNERS, EMPLOYEES, CONTRACTORS, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, LOST DATA, LOST RANKINGS, OR BUSINESS INTERRUPTION, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
2. OUR TOTAL CUMULATIVE LIABILITY UNDER THESE TERMS, FOR ANY CAUSE WHATSOEVER, IS LIMITED TO THE AMOUNT YOU ACTUALLY PAID US FOR THE SERVICES GIVING RISE TO THE CLAIM IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY.
3. Some jurisdictions do not allow the exclusion or limitation of certain damages, so portions of this section may not apply to you.

12. Indemnification

You agree to indemnify, defend, and hold harmless SEO Audit Services and its owners, employees, contractors, and agents from and against any claims, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your breach of these Terms; (b) your misuse of the Site or deliverables; (c) your violation of any law or third-party right; or (d) the accuracy or legality of any content, credentials, or domains you provide to us.

13. Termination

We may suspend or terminate your access to the Site or Services at any time for breach of these Terms, non-payment, abusive conduct, or any other reasonable cause. Upon termination, all amounts owed remain due, the licenses granted to you terminate (other than to deliverables already paid for in full), and Sections 5–7, 10–14, and 16 survive.

14. Governing Law and Dispute Resolution

14.1 Governing Law

These Terms are governed by and construed under the laws of the State of New York, USA, without regard to its conflict-of-laws principles.

14.2 Venue

Any dispute that cannot be resolved informally will be brought exclusively in the state or federal courts located in New York County, New York, and both parties consent to personal jurisdiction there.

14.3 Informal Resolution

Before initiating any formal proceeding, the parties agree to attempt in good faith to resolve any dispute by written notice and discussion for at least thirty (30) days.

14.4 Equitable Relief

Notwithstanding the above, either party may seek injunctive or equitable relief in any court of competent jurisdiction to protect its intellectual property or Confidential Information.

15. Changes to These Terms

We may update these Terms from time to time. The “Last Updated” date at the top reflects the most recent version. Material changes will be communicated via the Site or by email when reasonably possible. Continued use of the Site or Services after the effective date of changes constitutes acceptance.

16. Miscellaneous

16.1 Entire Agreement

These Terms, together with any written engagement letter or statement of work, constitute the entire agreement between the parties on the subject matter and supersede all prior understandings.

16.2 Severability

If any provision is held unenforceable, the remaining provisions remain in full force.

16.3 No Waiver

Failure to enforce any provision is not a waiver of that provision.

16.4 Assignment

You may not assign these Terms without our prior written consent. We may assign these Terms to an affiliate or in connection with a merger, acquisition, or sale of assets.

16.5 Independent Contractor

Nothing in these Terms creates an employment, partnership, joint-venture, or agency relationship.

16.6 Force Majeure

Neither party is liable for failure or delay caused by events beyond reasonable control (acts of God, war, terrorism, pandemic, internet/cloud-provider outages, government action).

16.7 Notices

Notices must be sent to mike@leadconciergenyc.com, or to the email address you provided at engagement, and are deemed delivered when sent (absent bounce-back).

17. Contact Us

For questions about these Terms: