Keyword Research

All too often, a business owner builds a website based on what he or she thinks their customers are looking for in a search engine only to find out later that they are targeting the wrong keywords and getting very little traffic.  To build traffic to your website you will need to implement a proper keyword search strategy that not only targets the most popular keywords but also finds the less popular but more targeted keywords.  If you followed the example on the SEO Audit Services page, then you know we were looking at “night stand” as an example keyword search.  If your website was optimized specifically for “night stand” then you would possibly miss out and a number of customers that were looking for “wood night stands” or “traditional night stands”.  Doing keyword research and finding the proper keywords is what makes or breaks a website optimization campaign.  Looking at the keywords below, “night stand” gets the most searches but it could take years to get to the #1 spot in the search results, so its a good idea to go for the others keywords as well since high rankings can probably be attained much easier.

Deciding on one of the SEO Audits packages, along with some well thought out Keyword Research, will provide extremely useful data which will create more search engine friendly webpages.  Below are the three keyword research packages that we offer to fit any business budget:

Starter – 10 Keyword Phrases – $69

If your website has five pages or less, then this is the package to get you started.  We will analyze your website, market and target audience to determine the ten most suitable keywords for your website.

Mid-Ranged – 15 Keyword Phrases + Competitive Analysis – $139

With this package, you get fifteen keyword phrases.  For each keyword, we analyze the competition to identify the keywords that get good traffic but are also relatively easy to rank high for in the search engines.  This package is very popular because of the low price and the and the fact that it pinpoints the better keywords based on the Competitive Analysis.  This package is best for website with 5 – 15 pages as you normally only want to target 1-3 primary keywords per page.

Complete Keyword Research Package – $229

Purchasing this package puts you ahead of the competition as we execute all of our best keyword research techniques into finding you 100′s to 1000′s of keywords within your websites theme and this package also includes a competitive data analysis for each keyword or phrase as well as local keyword research.  We will hunt down the most productive primary, secondary and off-beat keywords used in search engines to establish a base of popular keywords all the way down to rarely searched but highly targeted keywords.  50 pages is the maximum number of pages we can research for this package.

You NEED Keyword Research!

If you want to have a successful Search Engine Optimization campaign, then make sure you don’t ignore the most important step in the process:  Keyword Research! If you get this right the first time, the other steps will go more smoothly.  (Link Building is actually your best tool for SEO, but you have to do the research first).  As your industry grows, you will find that more keywords become available as new processes and products are developed.  Now that we have your list of keywords, we can begin with the On-Page SEO which is the next step to building traffic to your website.